How does storytelling work? Learn from a marketing expert.

In this entertaining and insightful episode of the Sparkr Podcast we ask the question "How does storytelling work?" and talk about the power of stories, why they are crucial for your organization and personal life, how you craft a great, persuasive vision and much much more.

This episode will inspire you as a professional and as an individual because we are all happier and more successful if we get our storytelling right.

Please join me for this conversation with Jennifer Greenwood who's been perfecting and applying her storytelling and design thinking skills for over a decade. In the past, she was a manager at Apple, where she amplified Apple's culture across its 450+ retail stores in 18+ countries. In that capacity she learned to answer the question "How does storytelling work?" with a lot of practical experience. Today she turns ideas into stories that matter for the university of Stanford in Silicon Valley with the means of mindful communication and storytelling.

The first part of our conversation is about the personal story of Jennifer which is entertaining and a good piece of storytelling by itself. But if you want to skip to the point where we start to answer the question "How does storytelling work?" by discussing tactics and tricks in regards to storytelling and design thinking you want to jump to 19min 40sec of our conversation.

More Episodes of the Sparkr Podcast

You find all the Sparkr Podcast Episodes here and you can subscribe to the podcast on Apple Podcast, Spotify, Soundcloud or wherever you listen to your favorite shows.

# 24 Bitcoin und Blockchain: Prof. Fabian Schär über die Innovation, Irrtümer und gesellschaftliche Relevanz (German)

#23 Wolfgang Beltracchi über Kunst, NFTs und einen 450 Millionen Dollar Fake (German)

#22 Batterien - Schlüsseltechnologie für die Nachhaltigkeitsrevolution (German)

#21 Frugal Innovation - a powerful mindset for a better economy (English)

#20 Innovation in der Verwaltung - Hinter den Kulissen des Corona Rettungsprogramms (German)

#19 Explorer Bertrand Piccard on risk taking, moving boundaries of the impossible and the power of the mind (English)

#18 Self-management methods and productivity tips for less stress (English)

#17 Sustainability - Insights from a fascinating researcher and social entrepreneur (English)

#16 Ein Leben für den Zirkus – Fredy Knie über Disziplin, Leidenschaft und was er von seinen Pferden fürs Leben gelernt hat (German)

#15 Resilienz und Widerstandskraft stärken mit Erkenntnissen aus der Stressforschung (text: English, audio: German)

#14 The Future of Work and Open Innovation - a Conversation with Stanford Professor Pamela Hinds (English)

#13 Becoming Digital and the Future of Journalism – a Conversation with The Washington Post CIO Shailesh Prakash (English)